THE STORY

I started this brand as a representation of the freedom to be who I was created to be and the freedom to creatively express myself without being told I needed to change who I am. Because of my low self-esteem, shame, fears, guilt, regrets, and lack of CONF1DENCE, I stayed in a controlling abusive marriage for 3 years. This brand represents the CONF1DENCE I found in God and myself as I began trying to pick up the pieces and put them back together again after finally getting the courage to leave.

My belief is that this brand and this message is for the people and speaks to the people. 

CONF1DENCE is for the people who:

• have yet to discover and develop their own voice.
• have gone through many trials, challenges, and struggles in their lives. Yet, despite them all, they're still here.
• are waking up everyday and unapologetically being who they were created to be. 

Whether your CONF1DENCE right now is low (cause we've all been there) or whether your CONF1DENCE is high, this brand is here to remind you that:

• YOU are here for a reason
• YOUR experience is unique
• YOU are highly valuable as you are and
• YOUR voice matters